Your secret recipe

Via Seth Godin'x Newsletter   Perhaps it’s a proprietary manufacturing technique or the fact that you add a little chickpea flour to your dosa batter. Professionals often develop secret approaches and recipes that they use in their work. It doesn’t matter. Even famous ones. If it really matters to your competition, they’re going to figure it out.... Continue Reading →

The Myth of luxury goods – Seth Godin Newsletter

The myth of luxury goods [ ] Luxury goods are items that are worth more (to some) because they cost more. The cost itself is the benefit that is being sold. There used to be a correlation between superior performance and price. In 1900, an Hermes saddle or a Louis Vuitton trunk was arguably better built... Continue Reading →

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