Seth Godin Newsletter

 Don’t let a story get in the way [ https://p.feedblitz.com/r3.asp?l=193723214&f=1081591&c=9012906&u=5102652 ]

The thing is that facts almost never get in the way of a good story.

Because a good story feels true.

A good story resonates.

A good story is based on our feelings, long-held and hard-earned.

A good story sticks with us, regardless of the facts.

If I bring facts to rebut your story, they will fail… unless the facts I bring are the foundation for a new story, a story about doing something smart, based on evidence or simply more effective.

But facts alone have little chance in a battle with a good story.

Part of the job of making change is working to make sure a bad story doesn’t get in the way of good facts.